There are multiple theories. Posting between the hours of PM usually results in the highest average click-through rates during the weekdays. A study from TrackMaven analyzed 5, pages and 1. Pay attention to different time zones. If your target audience is in a different continent than the US you should adjust the beginning of your campaigns. When putting together Instagram stories , think deeply about the number of story slides you need to tell your story.
Each slide should have a single clear message or goal and your fully assembled story should include a clear hook and CTA. To make sure your audience sees all of your work, aim for 1 — 7 story slides at a time.
When it comes to grid video, keep it under a minute, then be smart about your packaging. Pick a thumbnail that makes it stand out in your grid — or even that explore page — and include on-screen text or captions to capture the interest of the many, many people scrolling through their feed while on mute. IGTV allows you to break out of that second limit and send users to a longer, more comprehensive video experience.
Utilize that time to get your people further down into the funnel: offer them more information than you can in a simple video ad, but make sure not to overload your audience with info, either. Instagram is the most popular Monday-Saturday. Posting before work hours and after work is a popular strategy for brands who are looking to reach potential customers with a small window of increased activity between PM. After all, the kids are getting out of school and people need an afternoon break to scroll their feeds.
Luckily, Instagram also has basic analytics for Business Accounts, so you can explore the data for your particular account or brand. A recent study found that videos that ran between 43 — 45 seconds were more likely to be featured by Twitter and had the highest engagement rates in-feed.
Keep your Twitter videos and copy! For direct to consumer conversations, Saturdays and Sundays are your most popular days communicating with your users. While your customers are still on Twitter during the workday they are less likely to click through and complete a sale than they are during the weekend.
We recommend tweeting between 12 — 6 PM and pinning your most important video content to the top of your Twitter feed is always a good idea for new customers who are visiting your Twitter page for the first time. The social media platform for business-oriented users, LinkedIn has evolved into a very popular site for all types of video content.
A deeper dive into NewsWhip Analytics helped us break down the length of videos and the type of reaction viewers had during the first two months of the past three years. In , we saw the average of the top 10 highest engaged videos was 90 seconds, while the top video, which garnered over 4 million engagements, was 10 seconds longer than average, at a minute 40 seconds. That was the second highest top performing video for two months. Turns out people will absolutely watch a dad and a baby dancing for 4 minutes and as the cherry on top, it prompted 2,, shares.
In the first two months of we see longer videos shape the top 10 most engaged list. With almost 4. For brands, celebrity spokespeople are a time-honored tradition, with endorsements from athletes, actors, and celebrities a key part of marketing efforts for decades. However, tying your brand to an individual can have negative consequences as well as positive ones, With that in mind, we looked back at the year to identify the top stories about brands and see what lessons we could draw from them.
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If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again. Since the human brain can process visuals 60, times faster than text, you need to leverage dynamic graphics and visual storytelling so your audience can quickly grasp your message.
If you don't, your video will elapse the optimal length and wilt your viewers' attention. Originally published Apr 18, AM, updated April 12 Logo - Full Color. Contact Sales. Overview of all products.
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